Hi-Rise™ Lipstick

Soft like Satin. Bold like Matte. Supercharged hydrating lipstick with creamy full coverage and intense color payoff.

Hi-Rise™ Lipstick

Soft like Satin. Bold like Matte. Supercharged hydrating lipstick with creamy full coverage and intense color payoff.

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YOUR WAY EYELINER + REMOVER

2-in-1 Liquid Eyeliner + Makeup Remover Pen

The eyeliner side is equipped with a precision felt tip and boldly pigmented waterproof formula that glides effortlessly with precision and consistency.The chisel tipped remover side is charged with gentle makeup-removing formula that erases any makeup mistakes and lets you refine your makeup with ease.
YOUR WAY EYELINER + REMOVER

2-in-1 Liquid Eyeliner + Makeup Remover Pen

The eyeliner side is equipped with a precision felt tip and boldly pigmented waterproof formula that glides effortlessly with precision and consistency.The chisel tipped remover side is charged with gentle makeup-removing formula that erases any makeup mistakes and lets you refine your makeup with ease.

about us

Two brothers from a family of beauty gurus, obsessed with all things beauty

We’re two brothers from a family of beauty innovators, obsessed with all things beauty. When we say we come from a “beauty family”, we mean it. And as first-generation Korean immigrants, we have always been inspired by K-Beauty and its focus on innovative products with beneficial ingredients.

about us

Two brothers from a family of beauty gurus, obsessed with all things beauty

We’re two brothers from a family of beauty innovators, obsessed with all things beauty. When we say we come from a “beauty family”, we mean it. And as first-generation Korean immigrants, we have always been inspired by K-Beauty and its focus on innovative products with beneficial ingredients.

featured posts

Here Comes Labor Day
Gen Alpha’s Makeup and Skincare Obsession
The Top Eye Products and Colors to Make Your Eyes Pop
Essential Tools for Achieving the Ultimate Summer Beauty Slay
Top Makeup Tips for Pride 2024
Celebrating Pride as Part of our Continuing Commitment to Diversity, Inclusion, Equality, and Respect for all People
Level-up Your Style, Fashion, and Makeup Looks Through Color Analysis
Mother's Day 2024
Three Women in The Beauty Space We Admire and Why
Spring Beauty 2024: What You Need to Know
Color-Trend Savvy on a Budget
International Women’s Day
Make the Loud Budgeting Trend Work with Your Beauty Spend
The Best Red Lipstick for Each Skin Tone
Eye Makeup Through the Ages, Part 2
Eye Makeup Through the Ages, Part 1
Meloway Goes Multi-National, Entering the Indian Market
Founders’ Spotlight
7 Favorite Makeup Artists
Makeup – Therapy in a Tube, Wand, or Pencil
Get Ready to Serve Up Some Color Realness
Not Just Skin Deep
Beauty Industry Disruptor
How to Choose the Best Nude Matte Lipsticks
Go Bold This Spring
Beyond Inclusivity. Meet Accessibility.
Finding The Perfect Lipstick And Why It Matters
Meet Our Hi-Rise™ Lipstick
Four Beauty Hacks For On-The-Go Perfection
How Generation Z Is Redefining The World
Meloway Gets Ready For 2023
The Totally Perfect Eye Makeup Gift Guide
Perfect Match: Meet Our New Partner, Thirteen Lune
Mascara Can Swipe Away The Gender Binary
Why You Need To Get With The Colored Eyeliner Trend
The Season Of The Eye
Match Your Mascara To Your Mood
How To Get Epic Tinted Eyebrows
Why You Need An Eyelash Primer
Go Bold This Autumn With Navy Mascara
Poolside Prep With Meloway
Self-Expression: Perpetually Trending
90’s Looks We Love
Our Fav 80’s Inspired Looks
Meloway Travel Essentials
Our Favorite 70’s Inspired Looks
Liner Looks For Your Eye Color
Our Favorite 60’s Inspired Makeup
Introducing: Meloliner
NYFW 2022 – Our Favorite Catwalk Looks
Valentine's Day Looks 2022
Our NYFW 2022 Predictions
The Bold and the Effortless
Cherry Cola – The Subtle Standout
Holiday Looks With Meloway
The Eyeliner That Does Double Duty
Create Your Best Brows
Socially Distanced Beauty Commercial
The Making Of Your Way Mascara
What's With This Orange Madness?

featured posts

Here Comes Labor Day
Gen Alpha’s Makeup and Skincare Obsession
The Top Eye Products and Colors to Make Your Eyes Pop
Essential Tools for Achieving the Ultimate Summer Beauty Slay
Top Makeup Tips for Pride 2024
Celebrating Pride as Part of our Continuing Commitment to Diversity, Inclusion, Equality, and Respect for all People
Level-up Your Style, Fashion, and Makeup Looks Through Color Analysis
Mother's Day 2024
Three Women in The Beauty Space We Admire and Why
Spring Beauty 2024: What You Need to Know
Color-Trend Savvy on a Budget
International Women’s Day
Make the Loud Budgeting Trend Work with Your Beauty Spend
The Best Red Lipstick for Each Skin Tone
Eye Makeup Through the Ages, Part 2
Eye Makeup Through the Ages, Part 1
Meloway Goes Multi-National, Entering the Indian Market
Founders’ Spotlight
7 Favorite Makeup Artists
Makeup – Therapy in a Tube, Wand, or Pencil
Get Ready to Serve Up Some Color Realness
Not Just Skin Deep
Beauty Industry Disruptor
How to Choose the Best Nude Matte Lipsticks
Go Bold This Spring
Beyond Inclusivity. Meet Accessibility.
Finding The Perfect Lipstick And Why It Matters
Meet Our Hi-Rise™ Lipstick
Four Beauty Hacks For On-The-Go Perfection
How Generation Z Is Redefining The World
Meloway Gets Ready For 2023
The Totally Perfect Eye Makeup Gift Guide
Perfect Match: Meet Our New Partner, Thirteen Lune
Mascara Can Swipe Away The Gender Binary
Why You Need To Get With The Colored Eyeliner Trend
The Season Of The Eye
Match Your Mascara To Your Mood
How To Get Epic Tinted Eyebrows
Why You Need An Eyelash Primer
Go Bold This Autumn With Navy Mascara
Poolside Prep With Meloway
Self-Expression: Perpetually Trending
90’s Looks We Love
Our Fav 80’s Inspired Looks
Meloway Travel Essentials
Our Favorite 70’s Inspired Looks
Liner Looks For Your Eye Color
Our Favorite 60’s Inspired Makeup
Introducing: Meloliner
NYFW 2022 – Our Favorite Catwalk Looks
Valentine's Day Looks 2022
Our NYFW 2022 Predictions
The Bold and the Effortless
Cherry Cola – The Subtle Standout
Holiday Looks With Meloway
The Eyeliner That Does Double Duty
Create Your Best Brows
Socially Distanced Beauty Commercial
The Making Of Your Way Mascara
What's With This Orange Madness?