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, By Ash K

Valentine's Day Looks 2022

It's February 14, and while many dismiss Valentine's Day as a "Hallmark" holiday, there's no shame in spending today doing a little bit extra for yourself and the people you love.

Whether your plans consist of a romantic date night with your significant other, a night out with your best friends, or simply riding solo (V-Day is a great day to practise some self care), there's a make-up look for each Valentine outing.

The Romantic Date

Focus on soft, warm tones this Valentine's Day. And shades of pink, of course. Luckily, pink is in, so pulling together the perfect date look is that much easier this year. We're in love with a subtle pink eyeshadow paired with a cat eye. Add some highlighter to your cheeks, a swipe of Your Way Mascara, a clear lip gloss, and you'll be glowing for date night.

The Friend Date

There are no rules about who you should be spending Valentine's Day with, and we highly encourage a night out with your best friends. What could be better? And to make it extra fun, go bold with your look. Try a sparkly gel liner under your bottom lashes and a stand-out mascara (Your Way Cherry Cola is the perfect way to mix it up). Incorporate a bold brow and a bright pink or cherry red lip, and you're ready for a night with all your special someones.

The Solo Date

Listen, if you're having a self-care moment today, we don't expect you to want to put on a face of makeup. But, if you plan on being out and about while taking care of you, lift your spirits with a swipe of mascara and a rosy, subtle pink lip. There's no harm in letting that inner glow from taking some "me time" be reflected on the outside.

At Meloway, we're spreading some love this holiday season to one of our favorite people: you. Until midnight tonight, everything on our site is 25% off. So, treat yourself or the people you love.

Happy Valentine's Day!
The Meloway Team xx