about us
OUR ETHOS
WE ARE OBSESSED WITH REVOLUTIONARY IDEAS :
That's why we've created high-performing and nourishing formulas and wildly innovative applicators that deliver flawless makeup experience with unprecedented ease.
COMPROMISE ISN'T OUR THING :
Beauty should be rewarding, easy, and fun. Our products are top notch in formulation AND 100% cruelty free and vegan. Bold, high-quality makeup that is also vegan? That's no longer a contradiction in terms.
BEYOND INCLUSIVITY, MEET ACCESSIBILITY :
At Meloway, we are continuously trying to push the boundaries of what it means to be inclusive. For us, inclusive beauty means making beauty accessible to EVERYONE, including people living with disabilities. That is why our color offerings are carefully developed to complement different skin tones and even eye colors, and why our products are designed to be easier to use, especially for those living with upper extremity disabilities and injuries.
OUR STORY
We’re two brothers from a family of beauty innovators, obsessed with all things beauty and inspired to bring a fresh perspective to an industry ready for a shake-up. When we say we come from a "beauty family" we mean it. We've spent the better part of our lives involved in developing makeup products. And as first-generation Korean immigrants, we have always been inspired by K-Beauty and its focus on innovative products with beneficial ingredients.
With all that history, how could we do anything but start a beauty company? We've been brainstorming ideas for cool, innovative products since we were kids, and today, not a day goes by that we're not inventing and perfecting.
In 2018 it all came together over lattes at our favorite coffee shop in Brooklyn. An hour later, we walked out with a dream to build a brand that would reflect our vision, heritage, and passion for using good, clean ingredients in novel ways. Meloway was born - the brand all about making minimalist makeup with maximum impact accessible to everyone.
Ash & Aiden
GET TO KNOW AIDEN
- Pisces
- Rescued Melo, a senior feline fluffball that loves people and hates sudden noises
- Promptly named Meloway after the aforementioned cat
- Self-claimed left brain, but truly a product design aficionado
- Culinary explorer – favorite food is one that hasn’t been sampled yet
- Terrified of roller coasters but never remembers until on one
GET TO KNOW ASH
- Aries
- Comfort food: Bacon PB&J sandwich
- Tried and failed vegan diet (made obvious by comfort food)
- Addicted to zombie movies but pretends to be a highbrow cinephile
- Lives with a high-energy Australian shepherd who will never mature
- Unreasonably fearful of pigeons (and the pigeon lady from Home Alone 2 : Lost in New York)
