We’re two brothers from a family of beauty innovators, obsessed with all things beauty and inspired to bring a fresh perspective to an industry ready for a shake-up.
We launched Meloway in 2020 with the idea that beauty should be accessible, easy, extraordinary, and of all things, hella FUN! We started with your way mascara, an innovative bendable mascara with a selection of unique flattering shades.
If there are two truths about Meloway, it’s that innovation never stops—and we never stop searching for your voice. We are building a community where we have conversations about your musts and dreams and work to make products that meet you where you are, and where you want to be.
Welcome to the Meloway community!