We’re two brothers from a family of beauty innovators, obsessed with all things beauty and inspired to bring a fresh perspective to an industry ready for a shake-up. When we say we come from a "beauty family" we mean it. We've spent the better part of our lives involved in developing makeup products. And as first-generation Korean immigrants, we have always been inspired by K-Beauty and its focus on innovative products with beneficial ingredients.
With all that history, how could we do anything but start a beauty company? We've been brainstorming ideas for cool, innovative products since we were kids, and today, not a day goes by that we're not inventing and perfecting.
In 2018 it all came together over lattes at our favorite coffee shop in Brooklyn. An hour later, we walked out with a dream to build a brand that would reflect our vision, heritage, and passion for using good, clean ingredients in novel ways. Meloway was born - the brand all about making minimalist makeup with maximum impact accessible to everyone.
Ash & Aiden