about us
OUR STORY
We’re two brothers from a family of beauty innovators, obsessed with all things beauty and inspired to bring a fresh perspective to an industry ready for a shake-up.
We launched Meloway in 2020 with the idea that beauty should be accessible, easy, extraordinary, and of all things, hella FUN! We started with your way mascara, an innovative bendable mascara with a selection of unique flattering shades.
If there are two truths about Meloway, it’s that innovation never stops—and we never stop searching for your voice. We are building a community where we have conversations about your musts and dreams and work to make products that meet you where you are, and where you want to be.
Welcome to the Meloway community!
OUR ETHOS
WE’RE OBSESSED WITH REVOLUTIONARY IDEAS :
That’s why we’ve developed innovative formulas and novel applicators that do what we say they will. Clean. Bold. And straight to the point.
COMPROMISE ISN’T OUR THING :
We think of Meloway as the intersection of skincare and makeup. Our products are top notch in formulation and performance and ethically sourced and cruelty free.
INCLUSIVITY MEANS EVERYONE :
“Living your best life is all about self-expression”. That’s our mantra. And as a brand founded by two beauty-obsessed brothers, we see beauty as a way to show the world who we are. Beauty should be and IS for everyone.
GET TO KNOW AIDEN
- Pisces
- Rescued Melo, a senior feline fluffball that loves people and hates sudden noises
- Promptly named Meloway after the aforementioned cat
- Self-claimed left brain, but truly a product design aficionado
- Culinary explorer – favorite food is one that hasn’t been sampled yet
- Terrified of roller coasters but never remembers until on one
GET TO KNOW ASH
- Aries
- Comfort food: Bacon PB&J sandwich
- Tried and failed vegan diet (made obvious by comfort food)
- Addicted to zombie movies but pretends to be a highbrow cinephile
- Lives with a high-energy Australian shepherd who will never mature
- Unreasonably fearful of pigeons (and the pigeon lady from Home Alone 2 : Lost in New York)
