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Makeup Artist's Secret Your Way Mascara. For every eye color, for every mood.
your way mascara
Mega volume, nutrient-rich, bendable mascara
your way eyeliner + remover
2-in-1 waterproof liquid eyeliner + makeup remover pen
Waterproof gel eyeliner pencil
brow creation gel
Vitamin-fueled, tinted fiber brow gel
ready set primer
Nourishing lash primer for extra oomph
meloway’s favorite lash kit
Summary: Gen Z is profoundly influencing the way that companies markets. Here’s a look at what’s hot for this generation in 2023.
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