Hi-Rise™ Lipstick

Soft like Satin. Bold like Matte. Supercharged hydrating lipstick with creamy full coverage and intense color payoff.

Hi-Rise™ Lipstick

Soft like Satin. Bold like Matte. Supercharged hydrating lipstick with creamy full coverage and intense color payoff.

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YOUR WAY EYELINER + REMOVER

2-in-1 Liquid Eyeliner + Makeup Remover Pen

The eyeliner side is equipped with a precision felt tip and boldly pigmented waterproof formula that glides effortlessly with precision and consistency.The chisel tipped remover side is charged with gentle makeup-removing formula that erases any makeup mistakes and lets you refine your makeup with ease.

YOUR WAY EYELINER + REMOVER

2-in-1 Liquid Eyeliner + Makeup Remover Pen

The eyeliner side is equipped with a precision felt tip and boldly pigmented waterproof formula that glides effortlessly with precision and consistency.The chisel tipped remover side is charged with gentle makeup-removing formula that erases any makeup mistakes and lets you refine your makeup with ease.

Featured

Super Black

Your Way Mascara

Summer Solstice - Warm Nude

Hi-Rise™ Matte Lipstick

Your Way Eyeliner + Remover

HOT-HONEY

Brow Creation Gel

sparkling-rosé

Meloliner

Pink Lip Bundle

Red Lip Bundle

Nude Lip Bundle

Featured

Super Black

Your Way Mascara

Summer Solstice - Warm Nude

Hi-Rise™ Matte Lipstick

Your Way Eyeliner + Remover

HOT-HONEY

Brow Creation Gel

sparkling-rosé

Meloliner

Pink Lip Bundle

Red Lip Bundle

Nude Lip Bundle

about us

Two brothers from a family of beauty gurus, obsessed with all things beauty

We’re two brothers from a family of beauty innovators, obsessed with all things beauty. When we say we come from a “beauty family”, we mean it. And as first-generation Korean immigrants, we have always been inspired by K-Beauty and its focus on innovative products with beneficial ingredients.

about us

Two brothers from a family of beauty gurus, obsessed with all things beauty

We’re two brothers from a family of beauty innovators, obsessed with all things beauty. When we say we come from a “beauty family”, we mean it. And as first-generation Korean immigrants, we have always been inspired by K-Beauty and its focus on innovative products with beneficial ingredients.

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Socially Distanced Beauty Commercial

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What's With This Orange Madness?

featured posts

Here Comes Labor Day

Gen Alpha’s Makeup and Skincare Obsession

The Top Eye Products and Colors to Make Your Eyes Pop

Essential Tools for Achieving the Ultimate Summer Beauty Slay

Top Makeup Tips for Pride 2024

Celebrating Pride as Part of our Continuing Commitment to Diversity, Inclusion, Equality, and Respect for all People

Level-up Your Style, Fashion, and Makeup Looks Through Color Analysis

Mother's Day 2024

Three Women in The Beauty Space We Admire and Why

Spring Beauty 2024: What You Need to Know

Color-Trend Savvy on a Budget

International Women’s Day

Make the Loud Budgeting Trend Work with Your Beauty Spend

The Best Red Lipstick for Each Skin Tone

Eye Makeup Through the Ages, Part 2

Eye Makeup Through the Ages, Part 1

Meloway Goes Multi-National, Entering the Indian Market

Founders’ Spotlight

7 Favorite Makeup Artists

Makeup – Therapy in a Tube, Wand, or Pencil

Get Ready to Serve Up Some Color Realness

Not Just Skin Deep

Beauty Industry Disruptor

How to Choose the Best Nude Matte Lipsticks

Go Bold This Spring

Beyond Inclusivity. Meet Accessibility.

Finding The Perfect Lipstick And Why It Matters

Meet Our Hi-Rise™ Lipstick

Four Beauty Hacks For On-The-Go Perfection

How Generation Z Is Redefining The World

Meloway Gets Ready For 2023

The Totally Perfect Eye Makeup Gift Guide

Perfect Match: Meet Our New Partner, Thirteen Lune

Mascara Can Swipe Away The Gender Binary

Why You Need To Get With The Colored Eyeliner Trend

The Season Of The Eye

Match Your Mascara To Your Mood

How To Get Epic Tinted Eyebrows

Why You Need An Eyelash Primer

Go Bold This Autumn With Navy Mascara

Poolside Prep With Meloway

Self-Expression: Perpetually Trending

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Our Fav 80’s Inspired Looks

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Our Favorite 70’s Inspired Looks

Liner Looks For Your Eye Color

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Our NYFW 2022 Predictions

The Bold and the Effortless

Cherry Cola – The Subtle Standout

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The Eyeliner That Does Double Duty

Create Your Best Brows

Socially Distanced Beauty Commercial

The Making Of Your Way Mascara

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