Three Women in The Beauty Space We Admire and Why

Apr 30,2024
by Ash K
Apr 30,2024
by Ash K

Three Women in The Beauty Space We Admire and Why

Meloway Makeup is passionately dedicated to achieving true inclusion and diversity in the beauty space, and we want to take a moment (or ten) to applaud three of the leaders and influencers who share our mission.

1. Nyakio Greco, Thirteen Lune

Beauty Industry Disruptor

Nyakio Grieco co-founded Thirteen Lune to create an inclusive beauty shopping platform by carrying 90% BIPOC-owned brands. Motivated by her personal experience during her twenty years in the beauty industry, Nyakio embarked on a journey to create a supportive community that would help advance the success of Black beauty brands by helping them identify sources of capital and establish retail partnerships. Meloway is proud to be one of Thirteen Lune’s partners on this journey, contributing to our shared vision of diversity and inclusion as the norm for all brands rather than the exception, giving voice to the BIPOC community and having that voice heard. Nyakio’s most recent success towards achieving that goal was Thirteen Lune’s beauty shop-in-shop partnership with JCPenney, which provided BIPOC brands with an opportunity to enter the national retail market.

https://www.instagram.com/nyakio/


2. Dylan Mulvaney, Transgender Activist

Social Media Personality and Influencer

After graduating with a bachelor’s degree in fine arts in 2017, Dylan began acting in various Broadway shows and musicals. However, she’s best known for her TikTok series, “Days of Girlhood,” which documented her gender transition with daily videos, acquiring more than 10M TikTok followers along the way. In October of 2022, Dylan spotlighted transgender rights through participation in a presidential forum where she met with President Joe Biden at the White House. The following year, she promoted the beer brand Bud Light, a Nike sports bra, and Maybelline makeup products. All three brand promotions garnered extreme backlash, including personal attacks on Dylan and calls to boycott these companies. While the fact that these companies chose Dylan to promote their brands speaks to their progressive attitude towards trans people, the prejudicial reaction to them also shows how far we must go as a society. We admire Dylan’s commitment and willingness to fight for equality for all people.

https://www.instagram.com/dylanmulvaney/


3. Snitchery, Known for Creativity and Self-Expression

Gen Z Influencer Defining Beauty and Culture

Snitchery (AKA Eleanor Barnes) is a self-proclaimed “makeup enthusiast” who rose to influencer fame at just eighteen when she first discovered Instagram and TikTok. Various makeup brands took notice of the “artsy” makeup looks she created and posted on the platforms, earning her the status of one of TikTok’s most prolific creators. She began working with brands like MAC, Tarte, Too Faced, Benefit, Fenty, and Milk Makeup. She has since refocused her social media posts to cosplay, her childhood passion. She’s received a great deal of support from the beauty brands she works with for the distinctive things she’s into and has accumulated 1.3 million Instagram followers and 4.1 million TikTok followers. Barnes partly attributes her popularity to the fact that she posts differentiated content. We salute this breakout influencer for her creativity, original content, and self-expression.

https://www.instagram.com/snitchery/


We’re grateful to all the influencers, disruptors, and activists who contribute to achieving the goal of diversity, inclusion, access, and freedom of expression in the beauty industry. We look forward to watching their rising stars and the impact they will have on societal attitudes and constricts across the board in the future.

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Meloway Makeup is passionately dedicated to achieving true inclusion and diversity in the beauty space, and we want to take a moment (or ten) to applaud three of the leaders and influencers who share our mission.

1. Nyakio Greco, Thirteen Lune

Beauty Industry Disruptor

Nyakio Grieco co-founded Thirteen Lune to create an inclusive beauty shopping platform by carrying 90% BIPOC-owned brands. Motivated by her personal experience during her twenty years in the beauty industry, Nyakio embarked on a journey to create a supportive community that would help advance the success of Black beauty brands by helping them identify sources of capital and establish retail partnerships. Meloway is proud to be one of Thirteen Lune’s partners on this journey, contributing to our shared vision of diversity and inclusion as the norm for all brands rather than the exception, giving voice to the BIPOC community and having that voice heard. Nyakio’s most recent success towards achieving that goal was Thirteen Lune’s beauty shop-in-shop partnership with JCPenney, which provided BIPOC brands with an opportunity to enter the national retail market.

https://www.instagram.com/nyakio/


2. Dylan Mulvaney, Transgender Activist

Social Media Personality and Influencer

After graduating with a bachelor’s degree in fine arts in 2017, Dylan began acting in various Broadway shows and musicals. However, she’s best known for her TikTok series, “Days of Girlhood,” which documented her gender transition with daily videos, acquiring more than 10M TikTok followers along the way. In October of 2022, Dylan spotlighted transgender rights through participation in a presidential forum where she met with President Joe Biden at the White House. The following year, she promoted the beer brand Bud Light, a Nike sports bra, and Maybelline makeup products. All three brand promotions garnered extreme backlash, including personal attacks on Dylan and calls to boycott these companies. While the fact that these companies chose Dylan to promote their brands speaks to their progressive attitude towards trans people, the prejudicial reaction to them also shows how far we must go as a society. We admire Dylan’s commitment and willingness to fight for equality for all people.

https://www.instagram.com/dylanmulvaney/


3. Snitchery, Known for Creativity and Self-Expression

Gen Z Influencer Defining Beauty and Culture

Snitchery (AKA Eleanor Barnes) is a self-proclaimed “makeup enthusiast” who rose to influencer fame at just eighteen when she first discovered Instagram and TikTok. Various makeup brands took notice of the “artsy” makeup looks she created and posted on the platforms, earning her the status of one of TikTok’s most prolific creators. She began working with brands like MAC, Tarte, Too Faced, Benefit, Fenty, and Milk Makeup. She has since refocused her social media posts to cosplay, her childhood passion. She’s received a great deal of support from the beauty brands she works with for the distinctive things she’s into and has accumulated 1.3 million Instagram followers and 4.1 million TikTok followers. Barnes partly attributes her popularity to the fact that she posts differentiated content. We salute this breakout influencer for her creativity, original content, and self-expression.

https://www.instagram.com/snitchery/


We’re grateful to all the influencers, disruptors, and activists who contribute to achieving the goal of diversity, inclusion, access, and freedom of expression in the beauty industry. We look forward to watching their rising stars and the impact they will have on societal attitudes and constricts across the board in the future.