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, By Ash K

The Totally Perfect Eye Makeup Gift Guide

Holiday gift giving gets a lot more colorful with the perfect beauty picks for your besties.

Holidays and gifts are almost synonymous. And as much as we love a bit (or a major dose) of holiday spirit, gift giving can slide into anxiety quickly. Whether it’s someone who is hyperventilation-worthy difficult to shop for, or the person who aggravatingly has it all, gifts can become a painstaking chore.

The good news is there’s a category most people miss, and one that’s a perfect option. When you’re surfing through ideas to give your friends and family, remember that beauty products are a fantastic choice. What better way to celebrate each person’s personality than to give them the tools to create their own unique look.

And while some makeup might rely too heavily on chance (is that blush too pink, too orange, too much), eye makeup never goes out of style, and lends itself to individual artistry.

Here’s a look at eye makeup products that you can’t go wrong with.

  1. 1.

    Mascara is the staple everyone needs.

    Even for the most makeup-averse person, mascara is often their one obsession. And why wouldn’t it be? The right mascara makes the lashes pop, adds length and volume, and brings the focus to one of the sexiest features – the eyes. Know your audience for your mascara. For the person who loves classic style and simple elegance, go for a dramatic black. Light-eyed friends? A burgundy mascara is the perfect complement to baby blues and greens. It’s also a great choice for your BFF that likes the barely-there makeup look. And for those who like to make a bolder statement, a navy or deep green mascara is a gift they’ll be all in for.

    Shop it: Meloway’s Your Way Mascara is everything you want in a mascara. Major volume, no clumps, no smudges, and it’s vegan. This awesome formula is full of lash-nourishing ingredients including 18 keratin amino acids, argan oil and red algae extract. Total bonus is the adjustable wand that gets top, bottom, and corner lashes with no stress. Buy it in Super Black, Cherry Cola, Blue Jeans, and Emerald Envy.

  2. 2.

    Primer is the perfect starting point.

    Primer is often the forgotten stepchild of eye makeup. Which is a shame because it makes a huge difference. It builds up the lashes and sets the stage for the perfect mascara glide. Toss this one into your shopping cart because there’s a good chance your loved one skips this step (and will love you for gifting the most awesome lash foundation).

    Shop it: Meloway’s Ready Set Primer has a rich conditioning formula that means thicker and longer lashes. This baby is vegan, cruelty-free, and doesn’t have any of the nasties that many makeup products do. Like the Your Way Mascara, it’s packed with lash -loving ingredients.

  3. 3.

    A liquid eyeliner for perfect lines.

    Liquid liners are hot right now. Everyone wants that absolutely perfect line with sleek glide. It gives tons of definition, is ultra-trendy, and has almost limitless possibilities (we see you exaggerated wings). Look for a formula that is super-pigmented, waterproof, and has a precise tip. And enjoy the looks your bestie will create with this gift.

    Shop it: Meloway’s vegan Your Way Eyeliner + Remover is the perfect double duty gift. On one end, it’s the blackest of black waterproof liquid eyeliners that has the smoothest glide for lines even an architect will envy. The other end? A makeup eraser pen to correct mistakes. That makes this spot-on for even your newbie makeup pals.

  4. 4.

    A touch of shimmer for evening realness.

    When you shift from day to night looks, it only takes a simple change. A shimmery eyeliner for either an added line or the whole lid is just the splash that your friends need. Go for the hottest color of the season – a rose gold. It’s elegant (so it works everything from work functions to meet the parents) but also way sexy (if a night out is in order).

    Shop it: Meloway’s Meloliner in Sparkling Rose is the only shimmer you need to give this winter. This luxuriously pigmented, versatile gel eyeliner is all about long-lasting waterproof wear and sumptuous color payoff in a tug-free creamy glide.

  5. 5.

    When one isn’t enough.

    If you can’t narrow it down to a single eye makeup product, then don’t. Eye makeup kits are a great way to give your loved ones a bunch of the products they’ll love in one shot. Go for the basics for your friends who like it simple, and one that’s a bit extra for your makeup lovers.

    Shop it: Meloway’s Eye Starter Kit has the blackest of black hero product, Super Black Your Way Mascara, Meloway Your Way Eyeliner + Remover in Super Black, and the only primer you will ever need, Meloway Ready Set Primer.

    Shop it: Meloway’s Night on the Town Kit has cult favorite, Cherry Cola Your Way Mascara, Sparkling Rose Meloliner Gel Liner, and Meloway Your Way Eyeliner + Remover in Super Black.