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, By Ash K

Meloway Gets Ready for 2023

Get a sneak peek at the exciting new launches coming to the first half of next year

It’s no secret that we love beauty. We’ve been obsessed with it since we were children and if anything, our love for it has grown stronger. As we enter our third year in business, we are finally ready to take the big step from eye makeup and go into new areas. Don’t get us wrong – eye makeup will remain a core focus for us. We started there and it will always be our first love. But we’re progressive when it comes to relationships, and it turns out we can have more than one love. Here’s a look at the bold new territory we’re entering next year.

  1. 1.

    A bold lip makes a powerful statement.

    We’re not a brand that is about bold makeup everywhere. But more and more we started to notice that were was space for lipsticks with saturated, rich colors and skin-beneficial ingredients. As we started building the palettes, we realized that not only did we love the colors, but they formed a gorgeous threesome with our mascaras and eyeliners. Obviously, we didn’t stop at colors and formulation. Just like our Your Way Mascara with its wand (we know you love it too), we focused on creating innovative packaging that satisfies unmet consumer needs. We’re not going to tell you what it is yet, but we know it’s going to be a new favorite of yours. Ready for your lips February 2023.

  2. 2.

    Your primer needs to do double (and triple) duty.

    You know we love a good primer. Our Ready Set Primer is all about getting your lashes ready for mascara and it’s the next logical step to create a primer for skin. It’s early stages but we’re already deep into formula development and we’re loving it. We’ve also locked onto some incredible ingredients that are all about nourishing the skin and helping to make your perfection just a little more perfect. Think of this new primer as the last step in your skincare or the first step of your makeup application. Hitting the Meloway store mid-2023.

  3. 3.

    Your blush shouldn’t look like you’re blushing.

    We’re all about color pops for mascara, eyeliner, and lipstick, but for us, blush is skincare that adds a dewy healthy glow. We’ve landed on a cream blush, that glides on silky smooth and dries to a gorgeous finish. Like the rest of our products, we’ve chosen a handful of ingredients that are skin-transformative and proven for both immediate and long-term results. And you know how we love to have multiple use products, so the blush is also going to work as an exquisite lip tint. We’ve got a touch (read a lot) of work left to go so it’s going to be a little bit of a wait. Look for the launch summer of 2023.

We are all about you. You’ve helped us to build a better brand and we are so grateful for all your support. We’re so excited for what is coming in 2023 and to share the expanded Meloway experience with you. Here’s to an incredible coming year and many shared moments together.