November 30, 2021

Holiday Looks with Meloway

At Meloway, we’ve designed our products to be highly versatile for any occasion. It’s always been important to us to craft high quality makeup that can translate into any look- simple or intricate. And when it comes to the holiday season, that’s no exception.

November 08, 2021

The Eyeliner That Does Double Duty

We decided we wanted to find a way to make liquid liner stress-free to apply. A way to easily correct liner mistakes, without making a mess in the process.

April 23, 2021

Create Your Best Brows

When deciding how to best define and enhance brows, start with color and density. Match the natural color of the brows themselves, but if hair is colored, then match to the shade of the root growth.

March 05, 2021

Socially Distanced Beauty Commercial

In the spring of 2020, we found ourselves with a problem we didn’t know how to fix. We had our beautiful mascaras and brow gels being made in sunny California, but we had no idea how to shoot the videos and photos that we had planned.

January 27, 2021

The Making of Your Way Mascara

What makes a "perfect" mascara? This is the question we grappled with for years. How do you come up with a mascara that thickens and lengthens the lashes, lasts all day without weighing down, does not smudge or flake, while being easy to use, vegan, and cruelty free?

September 28, 2020

What's with This Orange Madness?

Yes we know. Your way mascara looks nothing like a mascara! You’re probably wondering where this neon orange madness came from.