June 16, 2022

Our Fav 80’s Inspired Looks

While the 80’s makeup trends had their ups and downs (yes, you can wear too much blush), there are some we will forever love and might even dare label ‘classic’. And if you’re feeling as inspired as we are, these looks are easy to create with Meloway products.

May 31, 2022

Meloway Travel Essentials

Toss a few of our fan favorites into your cosmetic bag and your eye makeup game will be fully covered whether you’re hitting an exclusive nightclub, relaxing poolside, or hitting the streets in scorching heat.

April 30, 2022

Our Favorite 70’s Inspired Looks

There is nothing quite like the plethora of new and attention-grabbing trends the 70’s, the “cool era”, gifted us. From the women’s movement pushing for everything au-natural, to disco queens and punk aficionados rocking larger than life.

April 20, 2022

Liner Looks for Your Eye Color

When it comes to colored liner, while there are hundreds of ways to diversify your look, there’s also a way to ensure you’re getting standout final results. As is true with mascara, choosing the right shade of gel liner will dictate just how much your eyes pop.

April 07, 2022

Our Favorite 60’s Inspired Makeup

The 1960’s have echoed in everyday style for decades, from color blocking to big hair and miniskirts, but the 2020’s have welcomed back every aspect in full swing. Psychedelic patterns, bright colors and, of course, statement.

March 28, 2022

Introducing: Meloliner

This month, we’re upping our liner game by introducing an entire line of pigmented, photo-ready gel eyeliners. Our new Meloliner is a waterproof gel eyeliner housed in a retractable pencil-like component, making application a breeze with no need for an angled brush.

March 02, 2022

NYFW 2022 – Our Favorite Catwalk Looks

As always, variety was not lacking at New York Fashion Week 2022… The world’s best designers debuted some historic collections that jolted us awake from what felt like a two-year hiatus. From the clothing pieces to the hair and, of course, the makeup, this year could have been our favorite...

February 14, 2022

Valentine's Day Looks 2022

Whether your Valentine's Day plans consist of a romantic date night with your significant other, a night out with your best friends, or simply riding solo (V-Day is a great day to practice some self-care), there’s a make-up look for each outing.

February 10, 2022

Our NYFW 2022 Predictions

This year, New York Fashion Week runs from February 11 to 16, and one of our favorite pastimes at Meloway is making our predictions on what the biggest trends of the event will be. And, staying true to the fact that we are a cosmetic brand, we like to shift...

January 24, 2022

The Bold and the Effortless

Society has a thing for the effortlessly chic. It’s an appreciation of those who look as though they’ve simply rolled out of bed completely put together (even though 99.9% of us don’t). The irony is that “no makeup” makeup takes as much thought as boldly dramatic looks…

December 10, 2021

Cherry Cola – The Subtle Standout

Why choose our Your Way Cherry Cola Mascara when you can use a classic black? Here are a few of our top reasons to consider switching it up and being adventurous with your mascara choice.

November 30, 2021

Holiday Looks with Meloway

At Meloway, we’ve designed our products to be highly versatile for any occasion. It’s always been important to us to craft high quality makeup that can translate into any look- simple or intricate. And when it comes to the holiday season, that’s no exception.

November 08, 2021

The Eyeliner That Does Double Duty

We decided we wanted to find a way to make liquid liner stress-free to apply. A way to easily correct liner mistakes, without making a mess in the process.

April 23, 2021

Create Your Best Brows

When deciding how to best define and enhance brows, start with color and density. Match the natural color of the brows themselves, but if hair is colored, then match to the shade of the root growth.

March 05, 2021

Socially Distanced Beauty Commercial

In the spring of 2020, we found ourselves with a problem we didn’t know how to fix. We had our beautiful mascaras and brow gels being made in sunny California, but we had no idea how to shoot the videos and photos that we had planned.

January 27, 2021

The Making of Your Way Mascara

What makes a "perfect" mascara? This is the question we grappled with for years. How do you come up with a mascara that thickens and lengthens the lashes, lasts all day without weighing down, does not smudge or flake, while being easy to use, vegan, and cruelty free?