March 30, 2024

Color-Trend Savvy on a Budget

Ah, the excitement and anticipation of each season’s new trends, whether it be fashion, makeup, hairstyles, or colors. Every year, one or more of these trends change with both the season and the calendar, and 2024 is no exception.

February 29, 2024

Make the Loud Budgeting Trend Work with Your Beauty Spend

Loud Budgeting is 2024’s first viral money trend. But what exactly is it?

February 12, 2024

The Best Red Lipstick for Each Skin Tone

Red lipstick is a makeup staple that has existed since people started drawing attention to their pouts; a statement color that says bold, confident, sexy, powerful, rebellious, and romantic, a color that has stood the test of time.

January 31, 2024

Eye Makeup Through the Ages, Part 2

During the golden age, makeup trends were born from various factors and influences, such as world events, economic conditions, celebrities, the arts, and traditional media. Now, let’s look at the evolution of eye looks between the 1970s and today.

December 22, 2023

Eye Makeup Through the Ages, Part 1

A look at how we’ve been celebrating and calling attention to our eyes during the Golden Age

September 01, 2023

Makeup – Therapy in a Tube, Wand, or Pencil

Our love affair with beauty products is born from a mix of personal emotions and the practical benefits of incorporating them into our daily routine. Check out how makeup can be the ultimate in self-care giving you the mood boost you need.

August 24, 2023

Get Ready to Serve Up Some Color Realness

It’s no secret we’re obsessed with color. When we were developing Meloway color was right up there with making our products easy and accessible. And why shouldn’t it be? Four totally awesome color pairings to give you major makeup vibes this summer.

May 18, 2023

How to Choose the Best Nude Matte Lipsticks

We're all about matte lipsticks this season. It's why we launched our new capless Hi-Rise Lipstick. It's got the perfect amount of color, and is long-lasting and super hydrating.

May 11, 2023

Go Bold This Spring

It’s been all over the place – bold lips have made a bold comeback for Spring. That’s making it feel even more auspicious that we’ve just launched our capless Hi-Rise Lipstick in 16 gorgeous and, dare we say it, sinfully sexy shades.

April 06, 2023

Finding the Perfect Lipstick and Why It Matters

When most people think about making a color statement, they go straight to lipstick.

January 31, 2023

Four Beauty Hacks for On-The-Go Perfection

We’re all about going the extra mile which is why we’re sharing 4 awesome beauty hacks for our award-winning Brow Creation Gel.

November 01, 2022

Why You Need to Get with the Colored Eyeliner Trend

Colorful eyeliner is hot right now and there's a reason. While sometimes classic is the way to go, there are moments that we want a bold color to make eyes pop. Here's a look a the colored eyeliner trend and how to embrace it with style.

October 26, 2022

The Season of the Eye

This holiday season put the spotlight on your eyes. Take a look a four eye makeup looks that sizzle.

September 30, 2022

Match Your Mascara to Your Mood

Makeup is fun. Whether it’s getting a face palette to balance perfectly, a bold lip that stands out and makes a statement, or an eyeshadow that creates that “look”, there are tons of ways to be creative with makeup.

September 21, 2022

How to Get Epic Tinted Eyebrows

Eyebrow tinting has become mainstream. We look at our unruly brows and empty space and immediately set up a plan to tame those pesky flyaways and fill in the gaps.