May 26, 2023

Beauty Industry Disruptor

If we had one rule it might be that rules are made to be broken when they don’t serve a purpose or when they’re steeped in the past rather than the future. At Meloway, we believe that the only way to create lasting change is to challenge the status quo...

May 05, 2023

Beyond Inclusivity. Meet Accessibility.

Inclusivity is always at the front and center of our product development initiatives. But inclusivity is often used as a catchphrase, with vague meaning, and little depth. We are determined to change the conversation.

January 24, 2023

How Generation Z Is Redefining the World

Summary: Gen Z is profoundly influencing the way that companies markets. Here’s a look at what’s hot for this generation in 2023.

November 30, 2022

Perfect Match: Meet Our New Partner, Thirteen Lune

We’re honored to be carried on Thirteen Lune, an e-commerce destination dedicated to the discovery of BIPOC brands. This partnership is a culmination of the vision we have for Meloway where all people can express themselves through beauty.

November 23, 2022

Mascara Can Swipe away the Gender Binary

Is mascara the product that unites all gender expressions? Take a look at why this makeup mainstay can change the conversation about beauty.

July 15, 2022

Self-Expression: Perpetually Trending

When it comes to makeup, sometimes it’s important to put trends aside. After all, one of the main reasons we love what we do and the products we design so much is because we truly believe that makeup is a timeless art form.

September 28, 2020

What's with This Orange Madness?

Yes we know. Your way mascara looks nothing like a mascara! You’re probably wondering where this neon orange madness came from.